And like Sphero before it, the offering borrows plot points from its cinematic inspiration, utilizing aspects of the film to build games around the storyline. The kits will ship with two cars, based on vehicles driven in the film by Vin Diesel and the Rock. We see this partnership as an opportunity to introduce Anki Overdrive to a whole new audience of racing enthusiasts.” “It is one of the most successful and enduring action franchises of all time, and one that has amassed a huge following globally. “For younger players, Fast & Furious is an aspirational brand,” Tappeiner says. It also thinks that the films are a solid match for its demographic. And certainly this marks a different approach than the one it took for Cozmo when it hired a number of Dreamworks and Pixar animators to concoct an original (albeit Wall-E-esque) story for its toy robot. It’s also an undeniable bit of synergy for a company that makes racing cars.Ĭo-founder Hanns Tappeiner tells me that the company has been searching for a good franchising team up for Overdrive. More to the point for Anki, however, it presents an opportunity for the line to have its highest profile platform since it made an early stage debut at an Apple event. The notable tonal shift of the films does, perhaps, put them in line with the higher end of Anki’s tween and younger teen demographic. That’s more of a byproduct of later films as the series jump the proverbial shark (or submarine), moving from car racing heist film to all-out action cartoon. Nor does it have the longstanding merchandising cache. The deal echoes the serendipitous team up between Disney and Sphero that brought the world the wildly popular BB-8 toy - though the Fast & Furious franchise doesn’t have quite the same sort of all-ages appeal as a Star Wars. In September, the company will be launching Anki Overdrive: Fast & Furious Edition, a racing kit based on the film series. The hardware startup’s robotic race car line Overdrive is getting a pretty high profile promotional boost in the form one of the most profitable franchises in film history. All rights reserved.ĭodge and associated logos, automobile mannequin names and trade gown are emblems of FCA US LLC and used underneath license.Before its adorable little robot Cozmo arrived on the scene, Anki was in the business of making smart toy cars. 55 2nd Street, 15th Floor, San Francisco, CA 94105, USA.įast Furious is a trademark and copyright of Universal Studios. Anki, Anki OVERDRIVE, and the Anki and Anki OVERDRIVE logos are registered logos of Anki, Inc. Your Anki OVERDRIVE automobiles will now be detected correctly in the app. To resolve this issue, go to Settings in the OS- Location and turn on location services. However, due to modifications in Bluetooth permissions with Android 6, the app might not be ready to detect the Anki vehicles properly. Available at .Īndroid 6 (Marshmallow) is appropriate with Anki OVERDRIVE. Drive Dom's Ice Charger or Hobbs' MXT, race towards members of the Torreto crew, and construct more excitement into the observe with a new unique track piece.Īnki OVERDRIVE: Fast Furious Edition required to play. Anki OVERDRIVE: Fast Furious Edition brings the excitement of the motion pictures to life.
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